Potential customers are looking for you right now. Do you have an online presence? If you have a website, is it up to date or am I looking at information that is weeks, months or even years old? Most small businesses are busy running the day to day operation and don't feel they have time to learn how to maintain a web presence. 

Today's consumer is looking for instant real-time information. How could your business be keeping customers updated?

• Builder & Remodeling Contractor - Post current pictures of current projects. Give a day to day update on each job. It's almost like the customer is able to watch you work. Let's say you just finished a deck. Consider shooting a few minutes video showing a family Bar-B-Q on their new deck.
• Plumber - Pictures and descriptions of damage after a sump pump fails. Information on what can be done for added protection.
• Roofing Contractor - Take pictures or video of roof damage while inspecting or quoting a roof. Upload photo's to your website and talk about hidden damage you can't see from the ground. Give a call to action asking homeowners to have their roof inspected immediately.
• Realtor - Stop using generic websites that just points me to your listings. I get it.......and I know various ways of finding the properties. Instead, use some of these ideas from social media expert Chris Brogan.
• Building Materials Supplier - Share tips for choosing the perfect products for your home. Use some video and PDF downloads to educate your customer base. Promote your customer base and build even greater loyalty. You can also use a cool name to brand yourself, like Building Supply Guy.

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Maybe you are having some of these thoughts. Do I really have the time? Am I smart enough? Does it really matter? The answer to all of these is a Definite Yes!

Having an updated real-time online presence is not just smart, it’s a necessity.